Changing World of Hispanic Direct Response
By Jose Villa President - Sensis For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad…
Might Online Media Disrupt Acculturation?
By Joe Kutchera President of dotGlobal After reading Felipe Korzenny's and Lee Vann's column about Hispanics' adoption of social media relative to other ethnic demographics, a question came to mind:…
Hispanic Marketing Trends For 2011
By Jose Villa President, Sensis Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months.…
Internet, FSIs only media to post ad gains so far this year
Ad spending in the U.S. media measured by TNS Media Intelligence declined 14.7% during the first nine months of 2009, and the most recent data -- a 15.3% decline during…
Segment Is Key Part Of The ‘New General Market’
By Jennifer Woods Executive Vice President, The San Jose Group It's no secret that the Hispanic segment has become an influential force in the U.S. While the 2010 Census will…