Marketing to Women

Most American women feel more independent today than they did five years ago (64%), reporting the greatest strides in women's independence were in career advancement (65%), education (55%) and politics…

Women around the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics, creating a massive opportunity for marketers to better connect them…

Females care more about relating positive vs. negative word-of-mouth Marketers looking to spur brand advocacy among women—or those worried about the possibility of negative brand buzz facilitated by social media—have…