Latinas are one of today’s fastest growing and influential consumer markets. They generate $400 billion in purchasing power, but influence $1.2 trillion in buying decision. Moreover, 73% of Latinas between…
Digital usage and ecommerce increase when women become moms Describe almost any mother of small children and one word comes to mind: busy. Two recent studies verify this truism by…
Proprietary research unveils key insights on how first-time moms think, feel and change as shoppers Every day, 4,400 women in the United States discover that they're going to become a…
[caption id="attachment_14301" align="alignleft" width="160" caption="Michael Fogarty Senior Vice President and Global Publisher BabyCenter"][/caption] Babies are not the only business at BabyCenter, the largest online resource for expectant and new…
Nielsen’s recent Women of Tomorrow study highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding…
