marketing industry

  Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies. Peterson has joined to lead the Lopez Negrete…

  The Smithsonian’s National Museum of American History added campaign materials and personal artifacts related to Hispanic advertising agencies and their founders through a collaboration with the AHAA: The Voice…

  Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines…

  Newlink America has become a member of the PR Council, making it the only Hispanic-owned agency in the trade association. The firm, based in Miami, is part of Latin…

  Liberty Power, a retail electric supplier, today announced David Hernandez, co-founder and CEO, will participate on an interactive panel at The NYC Energy Marketing Conference for Retailers. The third…