Hispanic Online Publishers Turn To Twitter
BY LEE VANN CEO, Captura Group Back in June, I discussed how Hispanic publishers had created Facebook communities to drive incremental traffic and engagement with online Hispanics. Now, I am…
Online Publishers Turn To Facebook
by Lee Vann In my previous post I challenged marketers to engage with Hispanics through social media. Since that time, many marketers have done just that, but what is most interesting…
Is This Group Really More Social?
By Lee Vann CEO, Captura Group When my friend Manny Ruiz asked me to speak about Hispanics and social media at the first annual Hispanic PR and Social Media Conference…
Good Content Is Critical For Reaching Hispanics Online
By Lee Vann CEO, Captura Group Content has always been king, but probably never more so than in today's Hispanic online market. Social media have completely changed the nature of…
An Inside Look At Multiculturalism
By Lee Vann CEO, Captura Group When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital…