Latinos and multimedia

Max Ramirez joins iHeart Media as Director of Advertising Sales

Max Ramirez has been named the Director of Multicultural Sales for iHeartMedia Los Angeles. Max will be responsible for driving revenue in the multicultural category in Los Angeles by leveraging…

Flash Point Hispanic campaign for Ford doubles opt-ins, triples in-market response rate

The Spanish-language Ford Somos Familia campaign (“We Are Family”) launched on Facebook in November 2015, promoting three Ford models—the Focus, Fusion and Transit Connect Wagon. “This prospect can be reluctant…

CHARO stars in Burger King internal training video as they introduce new Grilled Dogs

  Burger King has partnered with CHARO to create an internal training video to teach their employees on how to make the newest item on their menu: Grilled Dogs. The…

Telemundo 47 strengthens its news team by adding journalists Cristian Benavides and Luis Gerardo Nuñez to its roster

  Telemundo 47 New York / WNJU today announced the addition of two more journalists to its growing news roster. Cristian Benavides and Luis Gerardo Núñez have been named Reporters…