Latinos and cars -

Toyota marks the Corolla’s 50th anniversary at Hispanicize 2016 with ‘Recorriendo Historias’ celebrating Hispanics’ affinity with the world’s best-selling car

Mar 29, 2016 Angela Sustaita-Ruiz

Toyota returns to Hispanicize for a third consecutive year as official automotive and transportation sponsor to celebrate the 50th anniversary of the Toyota Corolla, the most popular nameplate for…

Diversity News Hispanic Culture News Hispanic Excellence Hispanic Organizations News Hispanic PR Hispanic PR Techniques Hispanic/Multicultural PR Briefs More Hispanic Market Links People Upcoming Industry Events

Flash Point Hispanic campaign for Ford doubles opt-ins, triples in-market response rate

Feb 17, 2016 Angela Sustaita-Ruiz

The Spanish-language Ford Somos Familia campaign (“We Are Family”) launched on Facebook in November 2015, promoting three Ford models—the Focus, Fusion and Transit Connect Wagon. “This prospect can be reluctant…

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Inaugural Diversity Volume Leadership Awards highlights the impact of multicultural consumers

Jan 21, 2016 Angela Sustaita-Ruiz

As Martin Luther King Jr. Day was recently recognized and the country educates and celebrates his great dream of a vibrant and united multicultural nation, a first ever Diversity…

Diversity News Hispanic Culture News Hispanic Market Facts/Research Hispanic PR Hispanic PR Techniques More Hispanic Market Links People Race in America Tech

Hyundai relies on Hispanic market for success of Genesis luxury brand

Jan 14, 2016 Angela Sustaita-Ruiz

Hyundai views Latino car buyers as important to the success of Genesis, the new luxury brand the South Korean automaker is launching in the United States, a top executive…

Diversity News Hispanic Culture News Hispanic PR Hispanic PR Techniques Hispanic/Multicultural PR Briefs More Hispanic Market Links Tech

New Honda “Dreamer” ad campaign celebrates innovative redesign of all-new 2016 Civic

Jan 8, 2016 Angela Sustaita-Ruiz

The launch of the all-new 2016 Honda Civic is now being supported with an integrated advertising campaign reflecting the dramatic, new-from-the-ground-up, completely redesigned Civic. The visually unexpected and thrilling…

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