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Based on a recent study, “Hispanic Mobile Purchasing Trends,” by Zpryme and ThinkNow Research, U.S. Hispanic spending via mobile devices (smartphone and/or tablet) reached $10.1 billion annually. The study projects total U.S. mobile spending
Diversity News, Hispanic Culture News, Hispanic PR & Social Media Views, Hispanic/Multicultural PR Briefs
General Mills Inc. today announced its exclusive U.S. partnership with GRAMMY® Award-winning group Camila for the company’s 2014-2015 Musica y Sabor campaign focused on connecting with Hispanic consumers through one of their biggest passion points: music. “We know
SanaSana.com, an online retailer of consumer products, has experienced dramatic growth during the last 8 months. The steady demand from their primary customer base of U.S. Latino shoppers has the popular retailer currently
Ethnicity still draws the attention of marketers, particularly those trying to sell products to the growing ranks of Hispanic consumers who represent almost one-sixth of the U.S. population. Acculturation has made the food buying habits of
The process of moving from one country to another, from one culture to another, is full of unmet expectations and surprises. When I moved to the U.S. from Spain seven years ago, it didn’t
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