Latino Consumers

[caption id="attachment_23836" align="alignnone" width="200"] Hispanic Purchasing via Mobile Devices (PR Urgent, www.prurgent.com).[/caption] Based on a recent study, "Hispanic Mobile Purchasing Trends," by Zpryme and ThinkNow Research, U.S. Hispanic spending via…

[caption id="attachment_23814" align="alignnone" width="417"] Mario Domm and Pablo Hurtado of the band Camila.[/caption] General Mills Inc. today announced its exclusive U.S. partnership with GRAMMY® Award-winning group Camila for the company's 2014-2015 Musica y…

  [caption id="attachment_23709" align="alignnone" width="415"] SanaSana.com sells (www.sanasana.com) offers a wide variety of household, personal care, and baby and child items. The company's mission is "to make a positive impact…

[caption id="attachment_22936" align="alignnone" width="300"] (www.facebook.com/BloombergBusinessweek)[/caption] Ethnicity still draws the attention of marketers, particularly those trying to sell products to the growing ranks of Hispanic consumers who represent almost one-sixth of the U.S.…

The process of moving from one country to another, from one culture to another, is full of unmet expectations and surprises. When I moved to the U.S. from Spain seven…