Latino Consumer Trends

  Hyundai views Latino car buyers as important to the success of Genesis, the new luxury brand the South Korean automaker is launching in the United States, a top executive…

  Opportunities to reach U.S. Hispanic consumers online have largely only been tapped by a few forward thinking companies. A fast growing group of 'super consumers' according to a Nielsen…

  [caption id="attachment_24235" align="alignnone" width="400"] Packaged Facts official logo (PRNewswire).[/caption]   More than 200 million pets of all types live in American households, and nowhere is pet ownership on the…

  [caption id="attachment_24127" align="alignnone" width="300"] Republica official logo (www.facebook.com/RepublicaWorld[/caption]   NBCUniversal's Hispanic Enterprises and Content announced today that it has added Republica, one of America's leading independent cross-cultural advertising, digital…

[caption id="attachment_24095" align="alignnone" width="160"] MarketWatch official logo (www.facebook.com/marketwatch).[/caption]   Adroit Digital has released the results of a new survey examining how Hispanic consumers shop online and their attitudes toward digital…