Latino consumer marketing

  Yesterday, Lexus debuted a national integrated marketing campaign for the entirely redesigned Lexus RX luxury crossover. With a modern interior wrapped in a chiseled exterior, the revolutionary new RX demonstrates…

  Sprint and Samsung Electronics America, Inc. are partnering with SABEResPODER (Knowledge is Power) to increase technology adoption through educational tools. The aim of the campaign is to help Latinos maximize…

  Honda claimed two Hispanic Motor Press Awards® with the all-new 2016 Honda Civic named 'Best Compact Sedan" and the all-new 2016 Honda Pilot named "Best SUV." The awards honor…

  The Recreational Boating & Fishing Foundation's (RBFF) 2015 State Marketing Workshop - Collaborate, Relate and Innovate to Redefine the Customer Experience - was held December 8 - 10 in…

Sprint Corp. recently promoted its first head of the Hispanic market to chief marketing officer— the second person appointed to the position within a year. Roger Solé's rise to CMO re-emphasizes Sprint…