Latin Americans

Geometry Global study indicates Latino shoppers want ads to reflect their duality

  Over the next four weeks, American shoppers will spend billions on holiday gifts, and advertisers will spend nearly as much trying to convince them to buy their products. It’s…

Smithsonian partners with AHAA to add Hispanic advertising artifacts to its Archives Center

  The Smithsonian’s National Museum of American History added campaign materials and personal artifacts related to Hispanic advertising agencies and their founders through a collaboration with the AHAA: The Voice…