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PharmacyChecker.com launches Spanish version of its Web site

PharmacyChecker.com, an online pharmacy verification and consumer drug price comparison website, has launched www.PharmacyChecker.com/ES, a Spanish version of its popular website. The new website helps Spanish-speakers save as much as 90%…

Freddy Rolón named Vice President and General Manager of ESPN Deportes

  ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes, the leading Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S.…

Are You Talking to Me?

By Maria Amor   As a PR practitioner, I often sit alongside brand marketers in planning meetings where they discuss their Hispanic marketing plans and target audience. The group is…

Vme TV and UnitedHealthcare for a public education campaign to improve health literacy among Latinos

  Vme TV has launched a public education campaign to promote healthier lifestyles and improve health literacy among Hispanic Americans. The campaign, sponsored by UnitedHealthcare, consists of a series of…