Jose Villa

Sensis, the cross-cultural agency with digital at its core, will open an office in Austin on March 2 having merged with K. Fernandez Marketing of San Antonio. Karla Fernandez Parker…

Integrated cross-cultural advertising agency Sensis announced the release of the third wave of its comprehensive Hispanic Millennial Project conducted in conjunction with leading market research firm ThinkNow Research. This third…

As the U.S. Hispanic market steadily grows, it is inevitably starting to look like a microcosm of the entire U.S. population -- in terms of both demographic diversity and distribution.…

[caption id="attachment_3531" align="alignright" width="182" caption="Jose Villa is CEO of Sensis Agency"][/caption] BY JOSE VILLA President, Sensis Agency To continue my rant regarding the paltry 5% of Hispanic ad spend that…

By Jose Villa President, Sensis Agency Hispanics and e-commerce is a fascinating topic and one that has been covered in almost every major research report on Hispanic Internet use since 2000.…