Hyundai relies on Hispanic market for success of Genesis luxury brand
Hyundai views Latino car buyers as important to the success of Genesis, the new luxury brand the South Korean automaker is launching in the United States, a top executive…
Hyundai views Latino car buyers as important to the success of Genesis, the new luxury brand the South Korean automaker is launching in the United States, a top executive…
A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category.…
Hyundai Motor America and MIND Research Institute today announced a grant to expand a proven math program in Philadelphia public schools. The grant brings MIND’s ST Math®,…
[caption id="attachment_24146" align="alignnone" width="400"] A young boy tries on his new winter coat.[/caption] Over the weekend, Hyundai Motor America donated 1,000 winter coats to Instituto Del Progreso Latino…
[caption id="attachment_24022" align="alignnone" width="400"] Ricardo Rodriguez-Long (left) and Jaime Florez (right) present the Hispanic Motor Press Award "Best Luxury Car" for the 2015 Genesis to Dave Zuchowski, president and CEO,…