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The growth of the US online population will be primarily based on minorities, as these include Hispanics, African Americans, seniors and children, according to a recently released study by eMarketer. A whopping 32.2 million
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, released results of a study of U.S. Hispanic consumers, including insights into their online behavior and engagement with advertising. The study found that
By Felipe Korzenny As mediated communications increase in their importance, the question of how cultural differences may influence how people relate to each other in mediated situations becomes salient. Some time ago I published
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