Three-time GRAMMY award-winning Cuban-American recording artist and songwriter Jon Secada is adding his voice to the Tune In to Hep C public health campaign to help raise awareness of chronic…
Editor's Note: Couldn't resist sharing, this was just too fun to watch! What great a great sport, Sofia!
Sheets™ Brand Energy Strips has launched a nationwide advertising campaign in an effort to reach the Hispanic community. Spearheaded by brand partner and international recording artist Pitbull, Sheets will penetrate…
National campaign helps consumers win cash prizes and free products Hispanic celebrity chef and cultural icon Chef Pepin is this year's spokesperson for Cargill's second annual Rumba meats brand on-pack…
When Fiat-Chrysler launched a music-video-style spot featuring Jennifer Lopez for the Fiat 500, the criticism came fast and furious. Indeed, it was dubbed by former auto-marketing exec Peter DeLorenzo as…
