Geometry Global study indicates Latino shoppers want ads to reflect their duality
Over the next four weeks, American shoppers will spend billions on holiday gifts, and advertisers will spend nearly as much trying to convince them to buy their products. It’s…
New study analyzes Hispanic shopping behavior in time for holiday season
[caption id="attachment_24095" align="alignnone" width="160"] MarketWatch official logo (www.facebook.com/marketwatch).[/caption] Adroit Digital has released the results of a new survey examining how Hispanic consumers shop online and their attitudes toward digital…
Survey predicts Hispanics will spend 7 percent more during the holidays
[caption id="attachment_24026" align="alignnone" width="600"] Multicultural Retail 360 (www.multiculturalretail360.com).[/caption] Per individual, Hispanics are expected to spend an average of $985 during the 2014 holiday season—about 7 percent more than last…
New study analyzes Hispanic food shoppers
[caption id="attachment_23281" align="alignnone" width="225"] Simmons National Consumer Survey (www.simmonsurvey.com)[/caption] Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the…