Tag: Hispanic PR Blog

Hispanicize founder Manny Ruiz talks about the event’s origins with NBC News

Latinos leading the worlds of digital content, marketing, journalism and film will soon be brainstorming and sharing ideas at what has become one of the most influential Hispanic yearly events.…

Hispanicize tour heads to the West Coast for HX LA on February 17th

Hispanicize HX, the regional events platform of the national Hispanicize event that is due to take place April 4-8, 2016, is headed to the west coast for its annual, multi-industry…

Marketing PROfile: Mariela Ure, SVP and Head of Hispanic Segment Strategy at Wells Fargo

  When it comes to marketing, finances, and engaging the Hispanic community, Mariela Ure can certainly be seen as a triple-threat. With 15 years of experience under her belt, the…

Transparency in the Age of Automation: Brands shift focus to direct, brand-safe ad approach

By: Juan Cardenas     In 2011, the digital advertising world saw a monumental shift in the way both brands and agencies were thinking about online media buying. It seemed like…

MARKETING PROfile: Javier Moreno, manager of external affairs and communications for Toyota Motor North America Inc.

    Toyota has long been recognized as the top-selling auto brand among U.S. Hispanic customers, but it didn’t happen overnight. From testing its first cars in the mountainous terrain of…