Hispanic customers

Sprint appoints Roger Solé, former president of Sprint Puerto Rico, to CMO

Sprint Corp. recently promoted its first head of the Hispanic market to chief marketing officer— the second person appointed to the position within a year. Roger Solé's rise to CMO re-emphasizes Sprint…

Target unveils its new Hispanic-oriented campaign, #SinTraducción

  What do the Spanish words “arrullo,” “sobremesa” and “estrenar” have in common? They all have a starring role in #SinTraducción, Target’s new Hispanic campaign that features words with no English equivalent. A first-of-its-kind for Target, #SinTraducción…