Hispanic consumer

  Wasserman, a culture-centric agency for talent, brands and properties, and Navigate Research, an industry leader in measuring and evaluating marketing investments, have announced the availability of their second syndicated study,…

Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to…

Industrial Supply Company, the region’s largest privately owned maintenance, repair and operational and production (MROP) distributor, has launched a new Spanish-language version of their website, making it easier for Spanish…

Spanish Broadcasting System, Inc. today announced that its flagship New York City station, WSKQ-FM ("Mega 97.9") had achieved a historic milestone in claiming the #1 ranking among ALL radio stations…

  Bojangles', Inc. has selected Charlotte-based AC&M Group, a multicultural marketing agency, as their agency of record for the U.S. Hispanic market.  AC&M Group will lead Hispanic campaign strategy, creative,…