What Brand Marketers Expect from Social Media Followers
Brands place value on insights and loyalty, not spending How much is a brand fan worth? It’s a question some social media marketers have been asking for a while, but…
Suzuki Motorcycles Pitches Urban Kids With Busa Beats
It's a rare region of the U.S. consumer market that doesn't have at least a few agencies hard at work figuring out how to get their products on the consideration…
Brands Leverage Hispanic Heritage Month in New Ad Campaigns
by Kimberly Maul BRISTOL, CT-Honoring both the contributions of Hispanic Americans and several countries' independence holidays, Hispanic Heritage Month gives companies an opportunity to honor Hispanics, celebrate their culture, and…