Hispanic Advertising Campaigns

  AHAA: The Voice of Hispanic Marketing announced yesterday that Toyota Motor Sales, U.S.A., Inc. was selected as the 2015 winner of the AHAA Marketer of the Year Award. It…

  What do the Spanish words “arrullo,” “sobremesa” and “estrenar” have in common? They all have a starring role in #SinTraducción, Target’s new Hispanic campaign that features words with no English equivalent. A first-of-its-kind for Target, #SinTraducción…

  [caption id="attachment_24069" align="alignnone" width="120"] Grupo Gallegos logo (MarketWired).[/caption]   Grupo Gallegos was recognized as the Best Independent U.S. Hispanic Agency at the 2014 El Ojo de Iberoamérica festival of…

  [caption id="attachment_22921" align="alignnone" width="194"] IRI (www.iriworldwide.com)[/caption]   By 2015, the U.S. Hispanic market's purchasing power will total $1.3 trillion. To help CPG marketers connect with this diverse, rapidly expanding…

Categories Include Best Bad-Luck Moment, a Tie-in With the Marketer's 'Mala Suerte' Hispanic Ad Campaign In an unusual awards show that combines Hispanics' fondness for social media, awards of any…