General Mills

  General Mills Inc., creator of the highly successful bilingual Hispanic digital platform, Qué Rica Vida, has announced today the launch of “Celebra lo Rico”, a new multi-episode branded web…

[caption id="attachment_23814" align="alignnone" width="417"] Mario Domm and Pablo Hurtado of the band Camila.[/caption] General Mills Inc. today announced its exclusive U.S. partnership with GRAMMY® Award-winning group Camila for the company's 2014-2015 Musica y…

 By: Laurita Tellado      [caption id="attachment_22712" align="alignnone" width="300"] The "Gracie" Cheerios ad, featuring a multiracial family, stirred controversy for General Mills last year. Still, General Mills re-aired it during…

Our Conferences Are Great, but Separate but Equal Isn't Exactly Progress I have attended every ANA Multicultural Marketing Conference since it started 11 years ago, and the one held this…

[caption id="attachment_4042" align="aligncenter" width="442" caption="AN INDUSTRY'S PRIDE: HPRA vice president Delia Lopez, Roxana Lissa, Principal of RL Public Relations and HPRA President Lourdes Rodriguez of VPE Public Relations joined to…