Ford

Flash Point Hispanic campaign for Ford doubles opt-ins, triples in-market response rate

The Spanish-language Ford Somos Familia campaign (“We Are Family”) launched on Facebook in November 2015, promoting three Ford models—the Focus, Fusion and Transit Connect Wagon. “This prospect can be reluctant…

AHAA study shows shifting English media dollars to Hispanic leads to Total Market growth in auto industry

  A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category.…

SuperLatina gears up for star-studded new season

It's going to be heart-to-heart with star after star in SuperLatina this season. Deepak Chopra, Thalia, Carlos Santana, William Levy, Kate del Castillo, Juanes, Miguel Bose, Cristina Saralegui, Pablo Alboran,…