How Marketers Can Keep Brand Fans on Board
Don’t overdo it Social media marketers who have successfully attracted fans of their brand to their Facebook or Twitter page have only just begun their real task: keeping those fans…
How Important is Your Facebook Brand Page to Your Social Media Strategy?
Over the past few weeks, I’ve been interviewing marketing executives for an eMarketer report looking at budgeting for social media in 2011. It’s been a fascinating exercise; the businesses I’ve…
Brand Outreach a Must to Drive Most Social Media Following
Three-quarters of Facebook fans have signed up with pages after invitations or ads from brands Research on social media users who follow brands has shown marketers the importance of offering…