Ethnic Groups Don’t See Themselves in Advertising, Digital Content
Creative that appeals to race, background is key to engagement Brands that want to reach ethnic minorities online are not doing a very good job, according to some research. An…
Win With Ethnic Consumers: That’s the Rallying Cry at ANA Conference
It's amazing to hear C-level executives –- from Pepsico to Home Depot, Miller Coors and Walmart -- tell the crowd of over 700 people that marketing to ethnic consumers has…
Kmart’s Holiday Approach to Ethnic Markets
The first clue that something needed to change was the shopping carts. Or, more specifically, what was in them. Hispanic customers were snapping up styles from Jaclyn Smith, a Kmart…
Ethnic insights form foundations of McDonald’s marketing
The marketing at McDonald's is informed first and foremost by ethnic insights that shape the chain's marketing to African Americans, Asians and Hispanics. Then McDonald's lays those insights over work…