As we learned from the article on Spanglish billboard advertising, there are lipitor many things to consider when placing a bilingual ad. We are interested in finding what lessons can…
In 2014 we touched base on the pulse of Phoenix, Arizona Hispanic advertising which is evidenced in the southwest via billboards. The $8.3 billion dollar U.S. Hispanic advertising industry is…
Phoenix, AZ – For the past few years, when you speak about Phoenix, Arizona and multicultural (Hispanic) groups or markets – some people may have felt uneasy due to recent…
BY ERIC DIAZ PRINCIPAL, DK WEB CONSULTING Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less…
BY ERIC DIAZ PRINCIPAL, DK WEB CONSULTING The NBA proves that hard work on and off the court pays off. After significant research into what resonates with Hispanics, the NBA…
