entertainment industry

New Heineken® campaign focuses on heritage, quality and stories behind the star

  Today, Heineken® unveiled a new integrated global marketing campaign known as "There's more behind the star."  Consumers are invited to discover the authentic product stories that are the foundation…

The Latino Filmmakers Mixer: A Royal Social Affair II highlights Hispanicize as hub for Hispanic content creators

The Latino Filmmakers Mixer: A Royal Social Affair II, took place on Monday, Jan 25th from 2:30 to 7 p.m. during the Sundance Film Festival in Park City, Utah. The…

Eva Longoria pushes for greater diversity in television with ‘Telenovela’ series

Recently, Eva Longoria spoke at a panel as a member of the National Association of Television Program Executives (N.A.T.P.E.) on “Sharpening the focus: How U.S. networks are engaging the Hispanic…

LAPR Latino launches IndieGogo campaign to raise capital for multicultural division

[caption id="attachment_23388" align="alignnone" width="200"] (www.einnews.com)[/caption]   The LA-based, client-centric public relations boutique, Lynch Archer PR Entertainment, has launched an  IndieGoGocampaign with donation perks ranging from exclusive access to audience seating at popular…