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PharmacyChecker.com launches Spanish version of its Web site

PharmacyChecker.com, an online pharmacy verification and consumer drug price comparison website, has launched www.PharmacyChecker.com/ES, a Spanish version of its popular website. The new website helps Spanish-speakers save as much as 90%…

Freddy Rolón named Vice President and General Manager of ESPN Deportes

  ESPN has appointed Freddy Rolón vice president and general manager of ESPN Deportes, the leading Spanish-language sports brand dedicated to providing the widest variety of sports to the U.S.…

Are You Talking to Me?

By Maria Amor   As a PR practitioner, I often sit alongside brand marketers in planning meetings where they discuss their Hispanic marketing plans and target audience. The group is…

Flash Point Hispanic campaign for Ford doubles opt-ins, triples in-market response rate

The Spanish-language Ford Somos Familia campaign (“We Are Family”) launched on Facebook in November 2015, promoting three Ford models—the Focus, Fusion and Transit Connect Wagon. “This prospect can be reluctant…