English-language

Flash Point Hispanic campaign for Ford doubles opt-ins, triples in-market response rate

The Spanish-language Ford Somos Familia campaign (“We Are Family”) launched on Facebook in November 2015, promoting three Ford models—the Focus, Fusion and Transit Connect Wagon. “This prospect can be reluctant…

Telemundo announces community-based local voter registration drives for 2016 to help empower Hispanic voters nationwide

  Telemundo yesterday announced that its local Telemundo-owned stations will hold local voter registration drives this year across the United States to help raise awareness about the importance of civic participation…

Univision invests in The Onion to expand its digital presence

  Univision Communications Inc. and Onion Inc., a digital media company with comedy brands that include The Onion, the nation’s leading comedy and news satire brand, today announced that UCI’s…