DOOH effectively reaches Latinos on the go
By Rob Gorrie Founder/president of AdCentricity The 2010 Census is nearly complete, and all marketers are on the edge of their seat waiting to see how the pie will break…
Meet Tony, the intern
By Lee Vann CEO of Captura Group We recently hired an intern named Tony to help us with a couple of projects here at Captura Group. As I have gotten…
Build A Word-Of-Mouth Campaign
By Jose Villa CEO, Sensis Anyone who has worked in Hispanic marketing has heard this scenario before -- a company with an established presence in the U.S. has decided it…
Beyond Acculturation II
By Lauren Romero Strategic Planner for Wave, cross-cultural experts of The Marketing Arm The last time I posted here, I proposed that the world of U.S. Hispanics is so multi-dimensional, so complex,…
$40B in cross-border Latino retail revenue
By Joe Kutchera President of dotGlobal How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually, according to Jennifer Stefano, CEO of Border Billboard, who…