BY ERIC DIAZ PRINCIPAL, DK WEB CONSULTING Marketers that study successful Spanish-language Facebook pages know that the NBA’s Spanish-language page, entitled éne•bé•a, has over 240,000 fans. But what is less…
BY ERIC DIAZ PRINCIPAL, DK WEB CONSULTING The NBA proves that hard work on and off the court pays off. After significant research into what resonates with Hispanics, the NBA…
BY ERIC DIAZ Principal, DK Web Consulting After years of fielding thousands of phone calls and emails from Spanish speaking mothers and parents to be, the March of Dimes realized…
BY ERIC DIAZ PRINCIPAL, DK WEB CONSULTING It is important to stay on top of which social media sites can be used to engage Latinos as the landscape evolves. While…
