Digital Advertising

AHAA honors State Farm with the 2016 Marketer of the Year Award

AHAA: The Voice of Hispanic Marketing announced today that State Farm® is the winner of the 2016 AHAA Marketer of the Year Award. It joins a prestigious short list of…

New Heineken® campaign focuses on heritage, quality and stories behind the star

  Today, Heineken® unveiled a new integrated global marketing campaign known as "There's more behind the star."  Consumers are invited to discover the authentic product stories that are the foundation…

Transparency in the Age of Automation: Brands shift focus to direct, brand-safe ad approach

By: Juan Cardenas     In 2011, the digital advertising world saw a monumental shift in the way both brands and agencies were thinking about online media buying. It seemed like…

MediaPost announces speaker roster for “Engage Hispanics” Conference in Miami

  MediaPost Communications announces the speakers for its "Engage Hispanics" Conference in Miami on Tuesday, February 24th. They include Juan Pablo Gonzalez from Coca-Cola, Ruben Rivera from State Farm,Francisco Rivera…