Creative Twitter Campaigns

Last time we spoke, the éne-bé-a (the NBA's Hispanic arm) had more than 248,000 fans on Facebook and 1,800 on Twitter. Today, they have over 310,000 fans (25 percent growth) on Facebook and 5,600 on Twitter…

Anyone can post status updates on Facebook and Twitter. As marketing and PR professionals, however, we are responsible for creating a meaningful strategy that not only effectively promotes our brands,…