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As U.S. demographics continue to shift, brands are increasingly turning to multicultural specialists like The Axis Agency, a member of the Interpublic Group that focuses on creating campaigns that align with
President Barack Obama commended California for leading the way on health care reform by recognizing an innovative partnership between The California Endowment, Covered California, and Latino news giants Univision, Telemundo, and impreMedia. The partnership
The Hispanic PR Blog has learned that Covered California, the organization running the state’s health insurance exchange, has tapped Weber Shandwick and its multicultural agency The Axis Agency to lead advertising efforts for its brand
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