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According to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing, U.S. Hispanic demographic trends indicate a 163% increase in population between
Back-to-school sales will continue to drop this year, according to projections from The Integer Group. The global retail marketing agency teamed up with M/A/R/C Research to complete the study, which found that 36 percent
Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the Atrevete with Redd’s Apple Ale tour. The six-city tour of the southwest U.S. kicks off August 20 and will feature Chaparro inspiring
Music is the food of ethnic marketing. A new study from Nielsen says multicultural consumers — the one-third of the U.S. population who identify as African-American, Asian American or Hispanic — respond more
Inmar today announced that it will host a webinar, “Understanding and Engaging Hispanic Shoppers,” at 2:00 p.m. Eastern Time on Tuesday, August 19. Devora Rogers, Senior Director, Retail Marketing Insights, and Nicole Steward-Streng, Shopper
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