consumer

Bojangles’, Inc. taps AC&M Group to connect with U.S. Hispanic consumers

  Bojangles', Inc. has selected Charlotte-based AC&M Group, a multicultural marketing agency, as their agency of record for the U.S. Hispanic market.  AC&M Group will lead Hispanic campaign strategy, creative,…

Wonderful Pistachios partners with Laura Posada to engage with U.S. Hispanic consumers

Wonderful Pistachios announced today that TV personality, certified master life coach and bicultural motivational speaker Laura Posada will serve as the brand’s Latina ambassador to promote the health attributes of…

Sprint and Samsung join SABEResPODER in empowering mobile tech adoption among Latinos

  Sprint and Samsung Electronics America, Inc. are partnering with SABEResPODER (Knowledge is Power) to increase technology adoption through educational tools. The aim of the campaign is to help Latinos maximize…