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The Coca-Cola Company has appointed Beatriz Perez, currently CMO for Coca-Cola North America, to be its first chief sustainability officer, starting July 1. The company has not yet announced who will succeed Perez as CMO. In
Global Program with Local Activation, ‘Expedition 206,’ Comes to Close More than 275,000 miles, 186 countries and 365 days after embarking on Expedition 206 — Coca-Cola’s largest social-media project ever — the company’s three
Coca-Cola has teamed up with Dia de la Mujer Latina, Inc. (DML) to bring the first-ever “Health Fiesta” to Los Angeles, featuring free health and wellness screenings, fitness training and nutrition counseling in a fun,
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