Car Marketing

  Hyundai views Latino car buyers as important to the success of Genesis, the new luxury brand the South Korean automaker is launching in the United States, a top executive…

  On the heels of recent honors from Kelley Blue Book® and J.D. Power®, the 2016 Kia Optima and Sedona continue to accumulate awards and accolades with both being named…

  AHAA: The Voice of Hispanic Marketing announced yesterday that Toyota Motor Sales, U.S.A., Inc. was selected as the 2015 winner of the AHAA Marketer of the Year Award. It…

In California, Latinos and African-Americans simply are not buying electric cars. It's time for some new marketing. The Prius is an emblem of the environmentally aware upper middle class, and…