Tag: car industry

Dariany Santana joins NAMAD and IHS Automotive to kick off inaugural Diversity Volume Leadership Awards

The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive  will be joined by actress, model and TV personality Dariany Santana to kick off the first 2016 Diversity Volume Leadership…

AHAA study shows shifting English media dollars to Hispanic leads to Total Market growth in auto industry

  A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category.…

Multicultural marketing campaign for all-new 2015 Chrysler 200 features actor Gael García Bernal

The Chrysler brand launches a new multicultural marketing campaign today for the all-new 2015 Chrysler 200 this week, featuring acclaimed actor Gael García Bernal (Amores Perros, Y Tu Mamá También,…