Which Retailers Will Win Black Friday?
[caption id="attachment_14458" align="alignleft" width="180" caption="Source: YouGov BrandIndex"][/caption] This year, retailers are pulling out all the stops to attract shoppers during what is expected to be a ho-hum holiday season. Black…
How Black Friday Can Be Brown Friday
If you're reading this, then you're probably a retailer. Or perhaps you're a marketer who's thinking about how you'll manage to get that ever-elusive consumer to follow through in those…