Hispanic Marketing & Advertising – Careful Use of Spanglish is Key
As we learned from the article on Spanglish billboard advertising, there are many things to consider when placing a bilingual ad. We are interested in finding what lessons can be…
In an $8.3 Billion Hispanic Ad Industry, What we can learn from Central Phoenix Spanglish Billboards
In 2014 we touched base on the pulse of Phoenix, Arizona Hispanic advertising which is evidenced in the southwest via billboards. The $8.3 billion dollar U.S. Hispanic advertising industry is…
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The Billboard Latin Music Conference Presented By State Farm® Celebrates 25th Anniversary
The Billboard Latin Music Conference, the longest-running and most prestigious event in the world dedicated to Latin music, celebrates its 25th anniversary in 2014. Â What began as a one-day…