automobile

Flash Point Hispanic campaign for Ford doubles opt-ins, triples in-market response rate

The Spanish-language Ford Somos Familia campaign (“We Are Family”) launched on Facebook in November 2015, promoting three Ford models—the Focus, Fusion and Transit Connect Wagon. “This prospect can be reluctant…

Dariany Santana joins NAMAD and IHS Automotive to kick off inaugural Diversity Volume Leadership Awards

The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive  will be joined by actress, model and TV personality Dariany Santana to kick off the first 2016 Diversity Volume Leadership…

AHAA study shows shifting English media dollars to Hispanic leads to Total Market growth in auto industry

  A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category.…

Toyota’s “Más Que Un Auto” campaign wins in 3 categories during ANA Awards

  Toyota and Hispanic marketing partner, Conill, recently shared the spotlight as the Más Que Un Auto campaign was recognized with three Grand Prize Awards during the 2015 ANA Multicultural…