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Toyota receives Hispanic Federation’s Corporate Leadership Award in New York City

Toyota Motor North America- the largest automaker in the world—received the “Hispanic Federation’s (HF) Corporate Leadership Award” for its continued support and unceasing efforts to empower the Latino community. Luis…

Lopez Negrete wins big at American Advertising Federation – Houston Chapter Awards

  Lopez Negrete Communications, Inc., the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, earned 34 American Advertising Federation – Houston Chapter awards, including a…

Flash Point Hispanic campaign for Ford doubles opt-ins, triples in-market response rate

The Spanish-language Ford Somos Familia campaign (“We Are Family”) launched on Facebook in November 2015, promoting three Ford models—the Focus, Fusion and Transit Connect Wagon. “This prospect can be reluctant…