auto industry

Toyota receives Hispanic Federation’s Corporate Leadership Award in New York City

Toyota Motor North America- the largest automaker in the world—received the “Hispanic Federation’s (HF) Corporate Leadership Award” for its continued support and unceasing efforts to empower the Latino community. Luis…

Toyota marks the Corolla’s 50th anniversary at Hispanicize 2016 with ‘Recorriendo Historias’ celebrating Hispanics’ affinity with the world’s best-selling car

  Toyota returns to Hispanicize for a third consecutive year as official automotive and transportation sponsor to celebrate the 50th anniversary of the Toyota Corolla, the most popular nameplate for…

Flash Point Hispanic campaign for Ford doubles opt-ins, triples in-market response rate

The Spanish-language Ford Somos Familia campaign (“We Are Family”) launched on spy on another phone free Facebook in November 2015, promoting three Ford models—the Focus, Fusion and Transit Connect Wagon.…