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TotallyHer Media’s Momtastic announced today the launch of the all-new Momtastic Latina section, sponsored by American Family Insurance (AFI). Speaking directly to the Momtastic’s rapidly growing Hispanic readership, the Latina section launch coincides with Hispanic Heritage
Allstate and American Family Insurance are taking different approaches to their marketing targeting Hispanic consumers. A spinoff of its national general market advertising campaign, “Mayhem,” Allstate is introducing an effort with the antagonist “Mala
The San Jose Group (SJG) has developed a second concept for client American Family Insurance that transcends traditional segmentation to effectively resonate with both markets. Part of the overall Unique Families campaign, the new
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