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Gen Media Partners and Creative Talent form content and business development alliance

Gen Media Partners, the integrated media representation company for radio, and Creative Talent, Inc., a broadcast talent and management agency, announced today a strategic business development alliance to engage and…

Transparency in the Age of Automation: Brands shift focus to direct, brand-safe ad approach

By: Juan Cardenas     In 2011, the digital advertising world saw a monumental shift in the way both brands and agencies were thinking about online media buying. It seemed like…