The Statesmen

Austin, TX–A South by Southwest music conference music panel will explore how the entertainment industry can expand its audience by engaging Hispanics, the youngest, fastest-growing segment of the U.S. population, organizers have announced.

The music panel, “Reaching America’s Fastest Growing Market,” will be held March 19 at 5 p.m. at the Austin Convention Center. Panelists will include Tejano music pioneer Joe Hernandez, Becky Arreaga, president of the Austin-based Mercury Mambo marketing agency; and two veteran Latino marketing experts. To read the full story, click here.

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