Bromley Communications has been selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. The announcement was made after completing a competitive search for an agency to strengthen the world’s largest breast cancer organization’s outreach efforts aimed at reducing breast cancer mortality among Latinas.
“When it comes to Latinas, breast cancer is the leading cause of cancer incidence and deaths,” said Executive Vice President and Chief Marketing Officer for Susan G. Komen for the Cure®, Katrina McGhee. “We will empower Hispanic women with life-saving education on the disease, risk factors, screening methods and other healthy lifestyle messages so that they are motivated to take the necessary steps to make a difference and seize the promise of a full life. Our new Hispanic marketing program builds on Komen’s commitment to healthy communities. In the last two years alone, we have awarded more than $76 million in grants benefitting Latinas across the country.”
Bromley will be responsible for creating and launching an integrated Hispanic platform that will resonate with Latinas across the United States. Elements will include public service campaigns, community outreach and media relations. The concept was previewed with Susan G. Komen for the Cure multi-cultural advisors and affiliates last week in Fort Worth as part of the Komen National Leadership Conference and Partner Summit.
Ernest Bromley, president of Bromley Communications, commented on the assignment, “Our team members have a strong personal commitment to the Komen promise to save lives and end breast cancer forever. Our agency has a longstanding record of working in the health care arena and conducting public awareness health education campaigns and this one is personal to many of us.”
Bromley Communications, established in 1981 as a Hispanic marketing communications agency, has managed many health care assignments ranging from AIDS, diabetes, heart disease, arthritis, cancer, asthma and Alzheimer’s to H1N1.
The Susan G. Komen for the Cure® promise is to save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Komen is the largest non-profit funder of breast cancer research outside of the U.S. government, investing more than $610 million to breast cancer research since the organization was founded in 1982.
Susan G. Komen for the Cure taps Bromley Communications for PR and Integrated Hispanic Platform
