NEW YORK, NY–Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey released today in conjunction with Hispanicize.

Results showed that while 92% of those surveyed have social media programs, less than half (45%) have programs specifically targeting the Hispanic market.

“The survey results are not surprising and are in line with our initial hypothesis” said David Henry, president and CEO of TeleNoticias.

To read the full story from Hispanicize click here.